Pinterest design is divided into three audiences: Creators, Pinners, and Advertisers. Designing for the advertiser audience is not often seen as the exciting aspect of brand work, but it’s vital for any tech company’s growth and success. During my time at Pinterest it was my job to ensure the playfulness and cohesion of the brand extended to the B2B audience.
Many of the projects I worked on at Pinterest were proprietary, speaking to the specifics of the ad programs and internal data. What I am able to share however, are aspects of collage work, visual identity, and motion graphics that attributed to the brand being carried over to advertisers worldwide.
Role: Senior Designer, Motion Art Director
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