There’s a type of person that comes to mind when you think of Soulcycle riders: in shape, wealthy white women most likely. The former media division of Soulcycle wanted to communicate that in reality there is a diverse group of people that make up the community.

We contacted riders who were deeply entrenched in their local studios and interviewed them about their relationships to their bodies and the concept of Self Love. Each rider’s photos are a reflection of those thoughts and feelings they expressed in their interviews.

Role: Art Director
Photographer: Heather Hazzan
Producer: Annie Park

❶ Art Direction ❷ Design ❸ Merch (soon)