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SoulCycle GIFs


Art direction

As part of SoulCycle’s partnership with Apple Music, we produced a series of GIFs to depict
various playlist themes. 
























Family Jewels


Art Direction, Prop styling, Photo retouching

Family Jewels responds to the taboo, guilt, oppression, and lack of autonomy that surrounds women’s health and assuming a female identity. These photo-illustrations depict an often shame-ridden object that has largely been considered a luxury item in the United States. As of June 2017, 36 out of 50 states impose a tax on menstrual products as though they are unlike other medical items that are tax exempt.













SoulCycle Playlist Illustrations


Art direction

SoulCycle partnered with Apple Music and sought illustrators to create covers that reflected their new playlists. I had the privilege to art direct these pieces which were SoulCycle’s first foray in illustration.

Illustrators: Daniel Zender, Joanna Gniady, Sebastian Curi, Sarah Mazzetti














Living For This Zine


Editorial design, Art direction, Photography

As referred to in the title, Living For This is a zine simply about people, places, and things that I am living for. I shot all of the images as well as worked on the editorial design.






















SoulCycle + Self Love


Art Direction

Photographer: Heather Hazzan

SoulCycle sought to create a content series that
represented the multitude of self love journeys their community experiences. In each rider’s portrait we emphasized a particular area of vulnerability for them,
which coincided with their path to self love.








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Kelsey Bryden © 2018