As part of an ongoing partnership with Apple Music, Soulcycle wanted to create promotional gifs for the drops of their latest playlists.
Alongside a small (four of us in total) production team we turned a small gym into a video shoot featuring members of the Soulcycle team. We used color filters reminiscent of early aughts Apple advertising to pay homage to our collaborative partner.
Role: Art Director
Director: Josh Cohen
Producer: Annie Park
Alongside a small (four of us in total) production team we turned a small gym into a video shoot featuring members of the Soulcycle team. We used color filters reminiscent of early aughts Apple advertising to pay homage to our collaborative partner.
Role: Art Director
Director: Josh Cohen
Producer: Annie Park