![](https://freight.cargo.site/t/original/i/2ab9b2c3c9c4a25b46b8f49c833b35b9ba4a4fc6e5cd0cad4233d4ba4a0e6225/soulcycle-appleradio-mockup_2.gif)
![](https://freight.cargo.site/t/original/i/a854a3f3462623dbbecd216a055741331695e120a514f0bedb0e7ed4ec8ee565/soulcycle-gif-mockup.gif)
As part of an ongoing partnership with Apple Music, Soulcycle wanted to create promotional gifs for the drops of their latest playlists.
Alongside a small (four of us in total) production team we turned a small gym into a video shoot featuring members of the Soulcycle team. We used color filters reminiscent of early aughts Apple advertising to pay homage to our collaborative partner.
Role: Art Director
Director: Josh Cohen
Producer: Annie Park
Alongside a small (four of us in total) production team we turned a small gym into a video shoot featuring members of the Soulcycle team. We used color filters reminiscent of early aughts Apple advertising to pay homage to our collaborative partner.
Role: Art Director
Director: Josh Cohen
Producer: Annie Park
![](https://freight.cargo.site/t/original/i/7f13b8ef4fec8ab549dc85c1a28af8928c87dabe5261801dc22e09ce2fb7b032/MondayAtNoon_R2_V1.gif)
![](https://freight.cargo.site/t/original/i/05a7edb898f619f7610b24769dc042d0ba1852d8ce5c129fc8fec5b7336e4c21/MondayAtNoon_GIF_With_Overlay.gif)
![](https://freight.cargo.site/t/original/i/9db340ccb88a0c89712d3c4e05dc2ee111484a5e347f081a7aaafd6f488f1c03/DANCE_HappyPlace_GIF_With_Overlay_D-Stitched-Clip.gif)
![](https://freight.cargo.site/t/original/i/7e9bc8df7f770f62ee42cb2c88d72321436e84e623aa67c926d929a31236fd8f/YouGotThis_3_V1.gif)
![](https://freight.cargo.site/t/original/i/75453476c494780fd0cc3158fed1d9158f3f8a0f632ae13416913bfae537dd1b/DANCE_CLOSE_UP_SLO-MO-2-Stitched-Clip.gif)
![](https://freight.cargo.site/t/original/i/4213200d1583a3fdad533f7864508828ce403ffdd5670426f1614d86e5e58bda/YouGotThis_GIF_With_Overlay_v4-1.gif)
![](https://freight.cargo.site/t/original/i/3c46f8001e269c1802b49ced177426a932bfa26b15bcaef62a41331526a63887/DANCE_CLOSE_UP_SLO-MO-Stitched-Clip.gif)
![](https://freight.cargo.site/t/original/i/37a8ab232b60dee0f50050638d8bc030e792b98cea8b8b8061b6baa699769153/RIDER_2SHOT_HIGH_FIVE-Stitched-Clip.gif)