As part of an ongoing partnership with Apple Music, Soulcycle wanted to create promotional gifs for the drops of their latest playlists.

Alongside a small (four of us in total) production team we turned a small gym into a video shoot featuring members of the Soulcycle team. We used color filters reminiscent of early aughts Apple advertising to pay homage to our collaborative partner.

Role: Art Director
Director: Josh Cohen
Producer: Annie Park

❶ Art Direction ❷ Design ❸ Merch (soon)