Soulcycle sees itself not only as a fitness company, but as a lifestyle brand. They forayed into music partnerships and branded experiences, including a longstanding partnership with Apple Music.

As part of the collaboration, Soulcycle launched a station on Apple Music Radio that featured different moods corresponding with different aspects of the brand. As the Art Director I worked with illustrators to interpret the range of musical moods.


Role: Art Director
Illustration: Daniel Zender, Joanna Gniady, Sebastian Curi, Sarah Mazzetti