![](https://freight.cargo.site/t/original/i/aebee9cce666b7373d7380b504f7b509dc70c38db114de9ef2307eaddf087383/Bendito_Mockup-IN-iPhone-02-Landscape.jpg)
![](https://freight.cargo.site/t/original/i/127c48c7e73322156a7b888a5d2304d0c98a8d4f7104ddaf6667a713d91e96c0/Monday_At_Noon_SQ.jpg)
![](https://freight.cargo.site/t/original/i/c2c21aa878e4c6b7f531a19c7b2129ce4970f16c434f27e9cbc46eefb6c9e067/soulcycle-appleradio-mockup-.png)
Soulcycle sees itself not only as a fitness company, but as a lifestyle brand. They forayed into music partnerships and branded experiences, including a longstanding partnership with Apple Music.
As part of the collaboration, Soulcycle launched a station on Apple Music Radio that featured different moods corresponding with different aspects of the brand. As the Art Director I worked with illustrators to interpret the range of musical moods.
Role: Art Director
Illustration: Daniel Zender, Joanna Gniady, Sebastian Curi, Sarah Mazzetti
![](https://freight.cargo.site/t/original/i/0d3e1348f9414dd7a0e74b1cf6871a772547512ed7ba09aa52517d23ae4f8e21/Recharge_Your_Soul_SQ.jpg)
![](https://freight.cargo.site/t/original/i/7cd61644b1e12f08578920933f3090dbe42cf52f184dce890da45637960264c4/Happy_Place_SQ.jpg)
![](https://freight.cargo.site/t/original/i/661623eb679205f487c143526f7f9ebeb0b8611e315db4ba6d9d418259e53937/Soulcycle_Sweatitout_final_v5-1.jpg)
![](https://freight.cargo.site/t/original/i/6c9245c3a7867217e050f6be6d006b847c26999e9b58ca2eeda363a8ea47ec83/soulcycle-appleradio-mockup-2.png)
![](https://freight.cargo.site/t/original/i/331f869fc9eb187235a428c8d17043166befad8076151372bd0b4ace0dbdcc9f/You_Got_This_SQ.jpg)
![](https://freight.cargo.site/t/original/i/15cba3938f13b2120aba5ef6e6e1259e06304e3d23276b8f40a86c0bcbced87a/appleradio_desktop_mockup.jpg)
![](https://freight.cargo.site/t/original/i/00778ec80da59316901c7cee899df67bfaf3920aebfa3790e3262a3542f4932f/Bendito_Mockup-MT-Tote_Bag-02-Displacement_Map.jpg)